These days, building a strong personal brand is just as important as creating your own online business. There is an ocean of information on the Internet, and you need to find ways to stand out as an expert in your chosen industry.
Whether you own a company or you want to establish a blog, building a strong brand online helps attract readers and customers to your website. In fact, most people nowadays have started to develop their brand first and leveraged their name to build an empire.
Establishing yourself as an expert and building your brand in your field takes a lot of work. But when done right, this can quickly affect your business or company.
Stick to the four steps below to start positioning yourself as an authority in the industry you envisioned to be.
Step 1: The Setup Phase
Before you start to create your personal or business brand, you need to define what exactly is your company or brand all about. Treat this process as if you were deciding on what keyword to use when creating a blog.
For example, if you started a home-flipping business, you might want to establish a website or a blog revolving about “living in small spaces” or “interior decorating.”
Naturally, it is best to choose a more narrow expertise as general niches tend to have more competition. But selecting a conservative niche can also restrict your ideas mainly when you start producing website content. Spend some time to research about the best market for you. Consider your location, business hours and personal or employee expertise.
Step 2: Establish A Website and A Blog
Soon enough, you will learn about digital marketing, SEO and the importance of continually publishing quality content. To do all these things, owning a website is not enough. Setting up a blog as well is the perfect venue for showing potential and existing clients or customers how experienced, smart and creative you are in your field.
For example, if you have a home-flipping business, you can quickly publish a blog post about how to decorate a trailer to make it homey. You can also post about specific issues in hiring the wrong home decorator and provide answers to each problem.
Sharing your expertise and knowledge demonstrates your courage in exposing common concerns in the industry that other companies do not typically share with other customers.
Keep your blog posts value-packed, authentic and optimized by applying SEO strategies and content marketing techniques. Doing so will allow you to rank higher on search engines like Google and keep your website busy with visitors that could potentially become prospect clients or customers.
A few examples of valuable posts are tutorial vlogs, infographic visuals, eBooks and well-researched articles.
Step 3: Build A Loyal Following on Social Media
Social media is an open line of communication between you (or your business) and your customers. These platforms also provide you a huge stage to show off your expertise, knowledge, and authenticity as nearly everybody who has an internet connection uses these sites.
By planting the right content baits, social media can also help you grow your website and drive back more traffic. You have to be thoughtful and strategic in posting funny one-liner posts, writing a compelling blog or adding a link that people can check.
Make sure to interact with other authorities on the big social networks as connecting with them can put you on their radars as well. Engage in thoughtful and helpful discussions. Twitter is especially fantastic for these types of interaction as any user can publicly reach out to another by using this social media site.
Step 4: Boost Your Online Presence Through SEO
As mentioned earlier, search engine optimization is vital in establishing your blog or website. You can think of SEO as hiring a PR agent – they help you get noticed.
You need to strategize your blog in a way that it becomes appealing to both your readers and search engines like Google. No matter how great your products are or how informative your blog is, it will all be for nothing when they do not get noticed.
With so much dishonesty and mistrust happening in the online business market, clients or customers are desperately looking for businesses they can trust. Establishing your brand or yourself as an expert will be difficult at first. But if you focus on these four steps and expound it more, you will surely be the next big name online.